Phew! Halloween will not only survive this little turbulent economy of ours, but according to a recent survey conducted by the National Retail Federation it appears as though Halloween is even more popular than last year:
“Nearly two-thirds (64.5%) of Americans plan to celebrate Halloween this year and will spend an average of $66.54, according to the National Retail Federation’s Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch.
These increases will drive 2008 Halloween spending to an estimated $5.8 billion, up from $5.07 billion last year, when 58.7% of consumers said they planned to celebrate Halloween and would spend $64.82 each, according to the survey.”
