Archive for May 11, 2009

It was entertaining/worth the money, but…

Yep, there’s always a but, isn’t there?  Here’s the thing, J.J. Abrams’ new Star Trek, which had a huge opening this weekend, was energetic, featured a fantastic cast, had great special effects (CGI); over all was well done for a blockbuster.  BUT…and I say this with much love and giddiness for J.J. Abrams, the guy needs to chill on that whole time travel thing (that’s all I’m going to say b/c I don’t want to give too much away for those of you who haven’t seen it yet).  OMG, enough.  We get it, you are obsessed with time travel. Who the hell isn’t??  However, for someone as talented as you, yes, I am directly speaking to Mr. Abrams now because that’s how seriously annoyed I am, you should be able to tap into other sci-fi subjects, and then find ways to meld them to morph into other innovative plotlines and concepts.

I mean, c’mon, you were the one that said, “let’s have black smoke and polar bears on the tropical deserted island.” And we lapped it up.

You also said “let’s have a show with a conspiracy theory that pertains to a future paranormal war.” And we’ve been eating it up like it’s the greatest steak dinner ever.

So, I think you’ve explored that time travel thing enough, it’s time to get on another tangent, and boldly go where no one has gone before.  (Oh, and be sure to cast Chris Pine (the new James T. Kirk), he is dreamy and swell and out-cools Shia LaBeouf’s ass any day.)

Leave a comment »

Anatomy of a promotional/marketing disaster

So, in case you are still losing sleep over that Kentucky Fried/Grilled Chicken Oprah Giveaway melt-down from last week, click here for an in-depth article on just what the heck happened, and who is at fault. Here is essentially the “meat” of last week’s fiasco (excerpt from AdAge):

The company’s offer on the [Oprah] talk show May 4 of two free pieces of grilled chicken, two sides and a biscuit to anyone who downloaded a coupon within a two-day period should have been a huge promotional coup. Instead, it turned into an unmitigated disaster when the company was unable to execute and actually had to rescind the offer.

KFC’s offer sent the chain skyrocketing to the No. 1 topic on Twitter. By Wednesday, blogs began reporting “riots” at New York City KFCs. On Thursday, local news crews interviewed fuming customers getting turned away in other markets, including Chicago. Consumers complained about rude service, and media complained about a PR team that seemed asleep at the wheel. By Friday, the day after KFC pulled the promotion, NPR was calling KFC “the James Frey of fast food,” referring to the author of a memoir praised by Ms. Winfrey that was later exposed as fiction.

Anyway, I think what we can all take away from this is that 1) KFC doesn’t have their sh*t together,  and 2) Oprah, with her constant obsession regarding weight troubles, obviously ticked off kharma by placating to a fast food restaurant.

Leave a comment »

Follow

Get every new post delivered to your Inbox.